J 340C Leadership, Management, and the Media

Description and Objectives

This course will introduce students to theories and real world applications of leadership and management. As a result of the class, including lectures, readings, discussions, case studies, films, leadership assessment tests, speakers, group projects, and individual assignments, students will be able to:

- Explain the relationship among leadership, corporate culture, operating environment, professional values, etc.

- Articulate and assess major theories of leadership.

- Compare and contrast leaders and managers.

- Explain the significance of diversity and gender for news media organizations and their leaders.

- Investigate and analyze news media leaders.

- Describe, interpret, and assess issues reported in the news that are relevant to leadership, management, and media.

- Examine the role of ethics in leadership.

- Formulate and recommend a plan for news consumer retention in the 21st Century.

- Practice effective leadership skills and think like a news media leader.

Grading System

Attendance, class and group participation, and news briefing: 20%

Group Project 1: 20%

Group Project 2: 20%

Task Force Assignment: 20%

Individual Profile of an Innovative Leader Report and Presentation: 20%

Prerequisites

J 310 and J 315 with a grade of at least C in each, a score of 45 or better on the Grammar, Spelling, Punctuation (GSP) test, a score of 29 or better on the Word Processing (WP) test, and admission to a Journalism Upper Division sequence.

Special Components

This course fulfills the Communication and Culture requirement.