J-347S / MAGAZINE MANAGEMENT
Syllabus for J347S / Fall 2009
Monday/Wednesday/Friday
11 a.m. - Noon
CMA 3.124
Labs:
Wednesday: 2-4 AND 4-6 p.m. / CMA 4.308
Thursday: 5-7 p.m. / CMA 4.316
CLASS TAUGHT BY:
DAVE GARLOCK
SENIOR LECTURER IN JOURNALISM
OFFICE: CMA 7. 244
PHONE: OFFICE: 471-1757
HOME: (512) 259-3240 (until 10 p.m.)
CELL: 217-6024
OFFICE HOURS: Tuesday / Thursday: 11 a.m. – 1 p.m.
Friday: 12 – 2 p.m.
(Also by appointment)
_____________________________________
TEACHING ASSISTANT
JOE HOLLOWAY
OFFICE HOURS: TBA
________________________________________
LEARNING OBJECTIVES:
This class will concentrate on all things magazine --- including operations and management.
You will learn how magazines handle editorial, advertising, circulation (including acquiring and keeping subscribers), production and printing --- and make money.
On a parallel track, you will learn how to start a magazine on your own. Students (individually or in teams) will prepare a business plan for a launch of a magazine of their own choosing (information is contained in this plan. Guest speakers and advisors will frequently be in the class … and possibly in lab … to help.)
Besides lectures, you will hear from many speakers who have succeeded in the magazine industry--- some took this class, or one like it. Their comments will tie directly to the business plan you are working on. In many ways, this class will seem a lot like your internships with one exception: you will not be standing on the sidelines and may leave this class (and Magazine Production, if you take it) fully prepared to “take a magazine to press” by yourself.
Work on the current and next issue of burntOrange magazine will also be done in this class, specifically in the labs, and at other times as needed.
COURSE PACKET:
Available at the Co-op
REQUIRED TEXTS:
The Magazine from Cover to Cover
By Johnson and Prijatel
Pocket Pal
International Paper
HIGHLY RECOMMENDED:
The Magazine
Leonard Mogel
(If you can find it)
The Magazine Industry
By Charles Daly
The Fanciest Dive (How Time launched TV-Cable Week)
(If you can find it)
REQUIRED READING:
The Monday media section of The New York Times; Magazinedeathpool.com; Google Alert: Editor and Publisher magazine.
RECOMMENDED (and at PCL or online):
Standard Rate and Data (SRDS)
Audit Bureau of Circulation
(Takes a password I will give you)
Magazine Dimensions
Business Plan Handbooks
Bacon’s Magazine Directory
ALSO:
As many consumer and specialized magazines as you can read in one semester.
PROFESSIONAL PUBLICATIONS:
Folio: Alert (online); Advertising Age (At CCS), Quill, AJR, CJR,
Editor & Publisher.
GRADING:
v Business /strategic plan: 40 percent
v Assigned papers
relating to the plan: 10 percent
v Class Project(s) 25 percent
v burntORANGE 25 percent
The Official UT Grading Scale:
Grade Score GPA Grade Score GPA
A+ 97-100 4.3 C+ 77-79 2.3
A 94-96 4.0 C 74-76 2.0
A- 90-93 3.7 C- 70-73 1.7
B+ 87-89 3.3 D+ 67-79 1.3
B 84-86 3.0 D 64-66 1.0
B- 80-83 2.7 D- 60-63 0.7
B- 80-83 2.7 F 0 –59 0.0
NOTE: Pluses and minuses will be part of your grade, beginning this semester and will be issued in this class.
ADDITIONAL GRADING NOTES:
To get an “A” on the business plan part of the class, you will need to go beyond the basics in all areas, especially market research, demographics and statistics, etc.
Here are some helpful rules to help your plan nab the top grade:
n Meet all deadlines.
n Participate in ALL class project(s) and presentations.
n Complete all minimum section requirements, and the more extensive final portions of each section.
n Use AP style exclusively and PROOF your plan!
n Include an Executive Summary.
n Include materials from guest speakers.
n Go the extra mile and “wow” us with your plan and creativity.
ABSENCES, Part 1:
Three unexcused absences are the limit. After three, you may see your grade reduced one full letter grade, or additional work assigned by your instructors, per additional absence. No exceptions to this rule---your graduation situation won’t make any difference. The roll sheet will be collected 15 minutes into class. (Arriving 15-30 minutes late counts as half an absence.)
ABSENCES, Part 2:
Missing scheduled guest speakers or any classes announced as important count as double-absences. Keep in mind, I’m a lot more understanding if you CALL IN ADVANCE with any problems. After the fact is---just that---after the fact!
IMPORTANT: A lot of things you will need for your business plans will come from the guest speakers (and the questions you ask). You are expected to take notes during their talk and turn a copy of them in at the next class.
LATE PAPERS:
Will be graded down at the rate of 10 points per day. All assigned out-of-class papers are DUE AT THE BEGINNING OF CLASS.
MY POLICY ON DISHONESTY:
Any form of academic dishonesty, including plagiarism, “borrowing” research from another student, etc., will result in an automatic and instant grade of “F” for the entire course.
UT POLICY ON DISHONESTY:
The University defines academic dishonesty as cheating, plagiarism, unauthorized collaboration, falsifying academic records and any act designed to avoid participating honestly in the learning process. Scholastic dishonesty also includes, but is not limited to, providing false or misleading information to receive a postponement or an extension on a test or other assignment, and submission of essentially the same written assignment for two courses without the prior permission of the instructor.
By accepting this syllabus, you have agreed to these guidelines and must adhere to them. Students who violate University rules on scholastic dishonesty are subject to disciplinary penalties, including the possibility of failure in the course and/or dismissal from the University.
UT POLICY ON RELIGIOUS HOLY DAYS:
The Texas Education Code specifies students shall be excused from attending classes or other required activities, including examinations, for the observance of a religious holy day, including travel for that purpose.
A student whose absence is excused under this subsection may not be penalized for that absence and shall be allowed to take an examination or complete an assignment within a reasonable time after the absence.
A student who misses classes or other required activities, including examinations, for the observance of a religious holy day should inform the instructor as far in advance of the absence as possible, so that arrangements can be made to complete an assignment within a reasonable time after the absence.
UT POLICY ON STUDENTS WITH DISABILITIES:
Students need to notify their instructor of any modification/adaptation required to accommodate a disability-related need. Students will need to provide documentation to the Dean of Student's Office in order that the most appropriate accommodations can be determined. Specialized services are available on campus through Services for Students with Disabilities.
VISITS WITH ME:
Strongly recommended. I want you to come see me during the semester, to talk about the class, jobs, etc.
INTERNSHIPS:
Very valuable for this class. See me fast if you need or want one.
INDEPENDENT STUDY PROJECTS
I will be glad to work with you on a three-credit J-379 project, if you wish. This counts as three journalism hours --- as much as a full class. There are many possible projects I am interested in having done.
J347S COURSE OUTLINE / FALL 2009
(The day-to-day) schedule
Note: This outline is subject to change depending on class circumstance, the availability of guest speakers (there will be a lot) and other factors. It’s accurate unless I change it!
Week #1 Aug. 26 -28
Text (Johnson): Chapter 3 (History)
Week lectures:
Intro, course overview, syllabus, your business plans, projects, magazine industry overview.
Wednesday
Labs: Find the cheapest subscription prices you can for your favorite magazines: check out magazinedeathpool.com first, then 5-10 more sites. TURN IN SUMMARY OF YOUR FINDINGS.
Week #2 Aug. 31 – Sept. 4
Johnson: Chapter 1 (The Magazine)
Week lectures:
Magazines, business plans, editorial.
Monday MAGAZINE NAME DUE
Labs: Begin researching your magazine competition
Friday GUEST SPEAKER: Rebecca or Sandie?
Week #3 Sept. 7 – 11
Johnson: Chapter 8 (Editorial)
Week lectures:
Editorial
Monday LABOR DAY – NO CLASS
Wednesday: CONCEPT PAPER DUE
Labs: Magazine research, Editorial
Friday: PROJECT REPORT #1 DUE EXPLAIN THIS!
Week #4 Sept. 14 – 18
Johnson: Chapter 5, 6 (The business plan)
Week lectures:
Editorial
Monday TURN IN RESEARCH ON COMPETING MAGAZINES AND MEDIA KITS
GUEST SPEAKER: PARKER ON SWOT?
Wednesday
Labs: Editorial
Week #5 Sept. 21 – 25
Johnson: Chapter 2 (Advertising)
Week lectures:
Advertising
Monday TURN IN EDITORIAL PAPER
Wednesday
Labs: Advertising
Friday GUEST SPEAKER: James Hyde?
Week #6 Sept. 28 – Oct. 2
Johnson: page 170, 179, 182, 205 (Circulation)
Week lectures:
Advertising, circulation
Wednesday
Labs: Advertising, circulation
Friday GUEST SPEAKER Meta Carson?
Week #7 Oct. 5 – 9
Johnson: Market Research
Week lectures:
Market Research
Monday TURN IN SALES PAPER AND MEDIA KITS
Wednesday
Labs: Market research (and circulation, including burntOrange … finding distribution points and racks).
Week #8 Oct. 12 – 16
Week lectures:
Direct mail, lists
Monday PROJECT REPORT # 2
Wednesday GUEST SPEAKER:
Friday OPTIONAL CLASS (OU Weekend)
Labs: Direct mail, lists
Week #9 Oct. 19 – 23
Week lectures:
Art and Covers, Paper
Monday TURN IN CIRCULATION PAPER
Wednesday
Labs: Lists, direct mail (Paper)
Friday GUEST SPEAKER: Lorelei Calvert, TM?
Next time: Paper
Week #10 Oct. 26 – 30
Johnson: Chapter 9 – 10 (Production)
Week lectures:
Production
Monday COMPREHENSIVE MARKET RESEARCH DUE
Wednesday
Labs: Production, printing
Week #11 Nov. 2 -6
Week lectures:
Printing
Monday LIST BROKERS/ DIRECT MAIL DUE
Wednesday
Labs:
Week #12 Nov. 9 – 13
Johnson: Chapter 7 (Staffing)
Week lectures:
Business side, Financials
Wednesday GUEST SPEAKER: JONATHAN NELSON?
Production … and more
Labs:
Friday TURN IN PRODUCTION PAPER
Week # 13 Nov. 16 – 20
Lectures and labs:
THIS WEEK: BUSINESS PLAN PRESENTATIONS
Monday PROJECT REPORT #3
TURN IN ART PAPER
Friday SRDS PARAGRAPH
Week #14 Nov. 23 – 27
Lectures: Financials
Monday TURN IN BIZ SIDE/STAFFING PAPERS
Wednesday -
Friday: No Classes: THANKSGIVING
WEEK #15 Nov. 30 – Dec. 4
Week lectures:
Online, Executive summaries
Wednesday: CLASS SURVEY
LABS:
Online, Executive summaries
Friday LAST CLASS DAY
BUSINESS PLANS DUE
KEY DATES --- J-347S / Fall 2009
Day Date Topic
Monday Aug. 31 TURN IN NAME OF MAGAZINE
(DO RESEARCH TO SHOW NAME IS NOT TAKEN)
Wednesday Sept. 9 CONCEPT STATEMENT
Friday Sept. 11 PROJECT REPORT #1
Monday Sept. 14 MAGAZINE RESEARCH
Monday Sept. 21 EDITORIAL PAPER
Monday Oct. 5 SALES PAPER & MEDIA KITS
Monday Oct. 12 PROJECT REPORT # 2
Monday Oct. 19 CIRCULATION PAPER
Monday Oct. 26 “COMPREHENSIVE”
MARKET RESEARCH
Monday Nov. 2 LIST BROKERS/ DIRECT MAIL
Friday Nov. 13 PRINTING, PRODUCTION
Monday Nov. 16 PROJECT REPORT # 3
Nov. 16 – 20 BUSINESS PLAN PRESENTATIONS
Monday Nov. 16 ART/DESIGN PAPER
Friday Nov. 20 SRDS PARAGRAPH
Monday Nov. 23 BIZ SIDE / STAFFING
Wednesday Dec. 2 CLASS SURVEY
Friday Dec. 4 LAST CLASS DAY
BUSINESS PLANS DUE
J347S / STUDENT INFO. SHEET
Give me some information about yourself, so I can get to know you better and perhaps help you advance in your career.
NAME________________________PHONE___________CELL_________
E-MAIL_______________________ GPA (Optional) ________________
INTERESTS___________________________________________________
_____________________________________________________________
Please list the J courses you have taken:
COURSE INSTRUCTOR GRADE HONEST COMMENTS?
(Write on back if needed. I won’t share this with anyone)
_______ ___________ _______ _______________
_______ ___________ _______ _______________
_______ ___________ _______ _______________
_______ ___________ ________ _______________
_______ ___________ _________ _______________
Have you had any internships/experience/clips yet? or do you want one?
Ø
Ø
Ø