George Sylvie
Photo by Michael Muller
Associate Director
Associate Professor
Multimedia Area Head
Contact Information:
Office: CMA A5.1148
Phone: 512-471-1783
E-mail: g.sylvie@mail.utexas.edu
Associate Professor George Sylvie studies technology, change, innovation, and decision-making in the newspaper industry. His work, presented at various international conferences, has focused on newspaper editors’ decision-making styles in the United States and Scandinavia, with plans to expand the work to South America, the Pacific Rim, and other parts of Europe. His emphasis on front-line editors has shown connections between personal value systems and approaches to management.
Sylvie also has researched other aspects of newspapers, including online newspaper markets and profit influences, diversity administration and leadership, the future of newsroom management, the Black Press, diverse newspaper content, and reporting. Various newspapers, news services, magazines, radio programs, and Web sites have quoted him on topics ranging from multimedia curriculum to newspaper ethics. The 2007 recession and its impact on newspapers continue to make him an in-demand speaker and commentator.
Sylvie has co-authored a leading media management textbook, Media Management: A Casebook Approach, in its fourth edition in publication by Taylor & Francis. Lawrence Erlbaum Associates published Sylvie’s 2002 work on the reluctant change of American newspapers in Time, Change, and the American Newspaper. He is the lead author of The Texas Quartet’s News Writing (published by Kendall/Hunt) and is listed in the International Academy of Media Management’s Who’s Who of World’s Leading Experts in IDTV, Media Management and Economics.
The Louisiana native joined the University of Texas at Austin faculty in 1992, served as the journalism school’s associate director from 2001-2006, directs the UT ASNE High School Journalism Institute for high school advisors, and is the assistant director of UT's Dow Jones Center for Editing Excellence – a copyediting boot camp.
He sits on the editorial boards of Journalism & Mass Communication Quarterly, The Journal of Media Economics, The International Journal on Media Management, and The Journal of Media Business Studies. Sylvie holds bachelor’s and master’s degrees in journalism from Louisiana State University in Shreveport, and the University of Missouri in Columbia, respectively, and earned a Ph.D. from the University of Texas at Austin. As a journalist and newsroom editor in Louisiana for several years, Sylvie won numerous awards for research, reporting, advising and public service.
Recent Courses: J320D Intermediate Reporting, J348S Media Management, J340C Mass Media & Minorities.