Pei (Cindy) Zheng

Ph.D. Student

I am a doctoral candidate at the School of Journalism, University of Texas at Austin. My research lies at the intersection of political communication, new media technologies and media’s social impacts. I also have keen interests in statistics and data science, especially the methodological concerns raised by emerging technologies which generate and carry “big data”.

My papers have been published/accepted at peer-reviewed journals including Journal of Communication. I have routinely present papers at well-recognized conferences such as AEJMC, NCA and ICA. Besides, I serve as reviewer for New Media & Society and all the above mentioned conferences. I am solid in both quantitative and qualitative methodologies.

I teach classes on multimedia journalism, digital storytelling (tools: Photoshop, Audacity, FinalCutPro) and graphic design (tools: Photoshop, Illustrator, InDesign) at The University of Texas at Austin and new communication technologies at CUHK. I also have experience teaching an undergraduate interdisciplinary class with a diverse student population and earned the Interdisciplinary Teaching Certificate issued by UT-Austin.

Please visit my website ( for more information. You can always reach me via

B.A., Tsinghua University, China
Mphil, Chinese University of Hong Kong, Hong Kong

Career goal: Bring a positive influence to society

Research interests: Political communication


2006-2010, Tsinghua University, Beijing, China
2010-2012, Chinese University of Hong Kong, Hong Kong

Journalism/media experience:


- 2011.1- 12, CoChina NGO, Hong Kong, editor for e-magazine 1510 Weekly


- 2009.9- 12, Xinhua News Agency, Beijing, China, in charge of feature and cover story

- 2008.12-2009.2, Nanfang Daily, Guangzhou, China, covering government, environment, and real estate news

- 2008.6-8, 2008 Beijing Olympic Games, Olympic breaking news

-2006.10-2009.10, Tsingxin Times, Beijng, China, executive editor and report for investigation news and critique

-2007.12-2, Jinan Daily, Jinan, China, covering hotline news.

Management Trainee

- 2012.5-8, New World Development Corp.(Hang Seng 017), Hong Kong, Management Trainee in Corporate Communication

Publications/convention Papers:


So, C.Y. K., Zheng, P., et al. (forthcoming). What are scholars doing and citing? Mapping the development of communication research in greater China. Communication & Society.

Zheng, P. (2011). The construction of national identity in online media news: Content analysis of the 50th national anniversary reports on Journalism Studies, 7, 5-8.

Zheng, P. (2011). Analysis of national identity construction models in online media news. Southeast China Communication, 9, 15-21.

Zheng, P., & Xu, X. (2011). Cultural identity and acculturation strategies of mainland students in Hong Kong Universities: A case study of students in Hong Kong University. High Education Research and Practice, 2, 5-11.

Book Chapter

Leung, L., & Zheng, P. (2012). Net Generation. In Zheng, Y. (Ed.) Encyclopedia of Cyber Behavior. New York: IGI Global.

Conference Paper

Zheng, P. (2012, June). Fight against censorship: An ethnographic study of Internet based alternative media in China. Paper presented at 62nd ICA annual conference, political division, Phoenix, AZ.

Zheng, P. (2012, July). The impact of Internet efficacy, censorship, online social capital on citizens’ involvement in political life. Paper resented at 56th annual conference of International Association for Media and Communication Research (IAMCR), political communication division, Durban, South Africa.

Zheng, P. (2012, July). The Internet and political communication research from 1990 to 2011: A meta-analysis. Paper resented at 56th annual conference of IAMCR, political communication division, Durban, South Africa.

Dong, W., Zheng, P., & So, C. Y. K. (2012, July). How scholars publish differently in China, Taiwan and Hong Kong? A comparative study. Top student paper presented at the 15th annual conference of Chinese Communication Society (CCS), Tai-Chung, Taiwan.

Zheng, P., & Wang, H. (2011, August). Narcissism, communication anxiety, gratifications-sought on SNS use and social capital among college students in China. Paper presented at the 2011 AEJMC annual conference, communication technology division, St. Louis, MO.

Zheng, P., & Wang, H. (2011, May). The Mediating effects of obtained gratifications on communication anxiety and narcissism to level of SNS use. Paper presented at the 9th annual International Conference on Communication and Mass Media (ATINER), Athens, Greece.

Online Paper

Zheng, P., & Xu. X. (2009). Elites-initiated blog communities: Representative of grassroots? A case study of My1510 Website (in Chinese). Retrieved Dec 17, 2009, from