Renita Coleman


Renita Coleman

To make an appointment, sign up on her Doodle calendar, 


University of Missouri, School of Journalism, Columbia, MO: Ph.D. August 2001.

University of Missouri, School of Journalism, Columbia, MO: M.A. August 1997.

University of Florida, College of Journalism, Gainesville, FL:  B.S. March 1979.


Wilkins, L. & Coleman, R. (2005). The moral media: How journalists reason about ethics. Mahwah, N.J.: Lawrence Erlbaum Associates.

Coleman, R. (2010). “Framing the pictures in our heads: Exploring the framing and agenda-setting effects of visual images,” In P. D’Angelo and J. Kuypers (eds.),
Doing news framing analysis: Empirical, theoretical, and normative perspectives. Chapter 10, pp 233-261. Routledge.

Coleman, R., McCombs, M., Shaw, D., & Weaver, D.  (2009). Agenda setting (pp. 147-160). In Thomas Hanitzsch & Karin Wahl-Jorgensen (Eds). Handbook of journalism studies. NY: Routledge.

Wu, H. D. & Coleman, R. (2014) The affective effect on political judgment: Comparing the influences of candidate attributes and issue congruence. Journalism & Mass Communication Quarterly September 2014 91: 530-543.

Suran, M., Holton, A., Coleman, R. (2014). Topical punch: Health topics as drivers of idiosyncratic reader responses to online news. Journalism & Mass Communication Quarterly, (91)4, 725-739.

Coleman, R., & Hatley-Major, L. (2014 in press). Ethical health communication: A Content analysis of predominant frames and primes in public service announcements. Journal of Mass Media Ethics, 29:2, in press.

Lee, J. K., & Coleman, R. (2014). Testing generational, life-cycle, and period effects of age on agenda setting. Mass Communication and Society, 17(3): 3-25 DOI: 10.1080/15205436.2013.788721.

Holton, A., Lee, N. Y., & Coleman, R. (2014). Commenting on health: A framing analysis of user comments in response to health articles online. Journal of Health 
Communication, 1(13) 1-13.

Coleman, R. (2011). Color blind: Race and the ethical reasoning of African Americans on  journalism dilemmas. Journalism and Mass Communication Quarterly, 88 (Summer 2):337-351.
Coleman, R. (2011). Journalists’ Moral Judgment About Children: Do As I Say, Not As I Do? Journalism Practice. 5(Summer 3): 257-271.

Coleman, R., Thorson, E., & Wilkins, L. (2011) Testing the impact of public health framing and rich sourcing in health news stories. Journal of Health Communication,
 16(9 October): 941-954.

Coleman, R. (2011). The moral judgment of minority journalists: Evidence from Asian American, Black, and Hispanic professional journalists. Mass Communication and
Society, 14(5 Sept.-Oct.), 578-599.

Coleman, R., & Wu, H. D. (2010). Proposing emotion as a dimension of affective agenda-setting: Separating affect into two components and comparing their second-
 level effects. Journalism and Mass Communication Quarterly, 82(2 summer):315-327.

Wu, H. D., & Coleman, R. (2009). Advancing agenda-setting theory: The comparative strength and new contingent conditions of the two levels of agenda-
 setting effects. Journalism and Mass Communication Quarterly. 86 (4 winter): 775- 789.

Coleman, R. & Wilkins, L. (2009). The moral development of public relations practitioners: A comparison with other professions. Journal of Public Relations
 Research, 21(3 July) 318-340.

Hatley-Major, L. & Coleman, R. (2008). The intersection of race and gender in election coverage: What happens when the candidates don’t fit the stereotypes? Howard 
 Journal of Commmunication. 19(4 October):315-333.

Coleman, R., Lieber, P., Mendelson, A., & Kurpius, D. (2008). Public life and the internet: If you build a better web site will they become engaged? New Media &
 Society, 10(2):245-267.

Coleman, R. & McCombs, M. (2007). The young and agenda-less? Exploring age-related differences in agenda setting on three generation cohorts. Journalism & Mass
Communication Quarterly, 84 (3 autumn): 495-508.

Coleman, R. (2007). Picturing civic journalism: How photographers and graphic designers visually communicate the principles of civic journalism. Journalism,  
 8 (1):25-43.

Coleman, R. (2007). The effect of visuals on ethical reasoning: What’s a photograph worth to journalists making moral decisions? Journalism & Mass Communication
Quarterly, Winter, 83, 4: 835-850.

Coleman, R. & Banning, S. (2006). Network TV News’ Affective Framing of the Presidential Candidates: Evidence for a second-Level Agenda-Setting Effect through
 Visual Framing. Journalism & Mass Communication Quarterly, 83(2, summer): 313-328.

Coleman, R. & Wu, D. (2006). More than Words Alone: Broadcasters’ Nonverbal Communication in the First 24 Hours of the Sept. 11th Terrorist Attacks. Journal
of Broadcasting and Electronic Media. 50, 1: 1-17.

Mendelson, A., Coleman, R., & Kurpius, D. (2005). Building civic usability into Internet journalism classes: A case study. Journalism & Mass Communication Educator, 60, 2: 202-216.

Coleman, R. & Wilkins, L. (2004). The moral development of journalists: A comparison with other professions and a model for predicting high quality ethical 
 reasoning. Journalism & Mass Communication Quarterly, 81 (3):511-527.

Coleman, R. & Wasike, B. (2004). Use of visual elements in public journalism newspapers during an election: A content analysis of the photographs and graphics in
Campaign 2000. Journal of Communication, 54(3):456-473.

Coleman, R. (2003). Race and ethical reasoning: The importance of race to journalistic decision making. Journalism & Mass Communication Quarterly. 80(2):295-310.

Coleman, R. & Thorson, E. (2002). The effects of news stories that put crime and violence into context: Testing the public health model of reporting. Journal of Health
Communication, 7(5):401-426.


Top Faculty Paper in Scholastic Journalism Division, AEJMC, 2014.

Named 1st out of 35 for AEJMC top paper convention productivity 1999-2008 in study published in Journal & Mass Communication Educator, Spring 2010.

Top Faculty paper, third place, Communication Theory & Methodology Division, AEJMC, 2007.

Top Faculty paper, first place, Minorities & Communication Division, AEJMC, 2006

Top Faculty paper, first place, Minorities & Communication Division, AEJMC, 2005

Top Faculty paper, first place, Mass Com & Society Division, AEJMC, 2004.

Teacher of the Year, Mass Communication. 2003-2004. LSU Tiger Athletic Foundation.

Top Paper, Mass Communication Division, ICA, 2003.

Top Faculty Paper, Visual Communication Division, AEJMC, 2003.

Teacher of the Year, Mass Communication. 2002-2003. LSU Tiger Athletic Foundation.

Top Faculty Paper, third place. Minorities & Communication Division, AEJMC, 2002.


Associate Professor, University of Texas, Austin. School of Journalism. Fall 2009 to present.

     J384 Qualitative Methods, doctoral level
     J395 Reporting Public Health & Medicine, graduate and undergraduate
     J380V Visual Communication, graduate level
     J349T/J395 Ethics, graduate and undergraduate
     J395 Doctoral Proseminar
     J395 Experimental Design

Assistant Professor, University of Texas, Austin. School of Journalism. Fall 2005 to Fall 2009 when tenured.

     J380V Visual Communication, graduate level
     J349T/J395 Ethics, graduate and undergraduate
     J363 Theory, undergraduate
     J395 Doctoral Proseminar
     J363 Visual design, undergraduate

Assistant Professor, Louisiana State University, Manship School of Mass Communication.  Fall 2001 to Spring 2005.

    MC 7021, Mass Communication Theory, graduate level
    MC 7001 Research Methods, graduate level
    MC 2015, Visual Communication
    MC 4001, Public Relations Writing
    MC 4270, News Production for the Internet

Instructor, University of Missouri, School of Journalism.    Fall 1997 through Fall 2000.

    J-408, Research Methods, graduate level
    J-105 News Writing
    J-362, Magazine Design.

Teaching Assistant, University of Missouri, School of Journalism. Fall 1995 through Fall 1998.

    J-306, Advanced Reporting
    J-362, Magazine Design
Adjunct Instructor, University of Florida, College of Journalism. Fall 1982 and Spring 1983.

    MMC 2100, Writing for Mass Communications


    Public Relations Specialist, freelance, Sarasota, FL:  Media and community relations, special events planning, direct mail marketing, writing, editing, graphic design of brochures, newsletters, advertorial and letters to Realtors and prospects.  Clients include developers, real estate agent, attorney, bank, private art dealer, art gallery, home health care agency, political candidate, non-profit organizations.
December 1993 to July 1995.

     Sarasota Herald-Tribune, Section Editor in Features Department, Sarasota, FL:  Responsible for developing story ideas, working with reporters to develop them, editing stories, coordinating photographs, layout and design.  Sections included Real Estate, Sunday, Monday, Tuesday and Wednesday Features, Books, Travel, Fashion, Perspective.  140,000 circulation.
March 1991 to December 1993.

     Gulfshore Publishing, Naples, FL:  Assistant Editor for Home and Condo magazine; writer for Gulfshore Life magazine and special publications, including Traditions, in-house magazine for The Breakers resort, Palm Beach.
July 1989 to March 1991.

     The News and Observer, Raleigh, N.C.:  Travel editor and assistant to the lifestyle editor.  Also edited special feature sections such as Bride, Fashion, Garden, Design.  Emphasis on editing, layout and design. 195,000 circulation.
July 1986 to July 1989.

     Durham Morning Herald, Durham, N.C.:  Feature writer and copy editor in the lifestyle department.  Also edited weekly Food Section front.  50,000 circulation.
June 1984 to July 1986.

     Gainesville Sun, Gainesville, FL:  Feature writer and assistant editor of weekly entertainment magazine.  Editor, TV magazine.  50,000 circulation.
September 1979 to June 1984.





Contact Information:

Office: BMC 3.330

New Course for Fall '13:
Experimental Design

Recent courses:
J349T/J395 Ethics
J363    Mass Communication Theory
J380V  Visual Communication
J363    Visual Design
J395    Proseminar in Journalism.

Recent publications