INNOVATION & ENTREPRENEURIALISM IN NEWSROOMS
From Ideas to Impact: Innovate for Tomorrow’s Newsroom
The future of journalism depends on innovation. This course helps you develop the mindset and tools to experiment, test, and launch new ideas with confidence. You’ll learn how to pitch effectively, navigate innovation pipelines, and adapt practices from both startups and legacy newsrooms — equipping you to shape new products and revenue streams that keep journalism sustainable.
At a Glance
- Modality: Online with weekly real-time meetings
- Timeframe to Complete: Six weeks
- Price: $2,000 (or purchase the whole program of 6 courses for $10,000)
- Awarded Upon Completion: Digital certificate for sharing on LinkedIn
Spring 2026 Registration
Course Dates: TBD
Weekly Zoom Meetings: TBD
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Course Outcomes
The curriculum in this course is focused on:
- Fostering a mindset of experimentation and iterative problem-solving.
- Launching and testing new editorial products or business initiatives.
- Pitching ideas to stakeholders or funders with clarity and impact.
- Understanding innovation pipelines in both startups and legacy newsrooms.
Who Should Enroll
This course was designed for:
- Early-career newsroom managers looking to build confidence and sharpen their leadership, strategy, and innovation skills.
- Professionals in non-editorial roles at media organizations who want a deeper understanding of newsroom operations and journalistic practices.
- Aspiring media entrepreneurs preparing to launch their own journalism ventures or independent platforms.
Meet the Instructor: Becca Aaronson
Becca Aaronson is Chief Product Officer at News Product Alliance and a co-founder of the organization. A former product leader at Chalkbeat and The Texas Tribune, she brings deep experience in journalism, product strategy, and cross-functional collaboration to support innovation in the news industry.
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Contact Us
Do you have a question about this course?
Email Us: newsroom-leadership@austin.utexas.edu