Playing the long game
When Robert Steinfeld covered his first University of Texas sports story, he hadn’t even attended his first class. A freshman with a string-bound book tucked under his arm, he walked into the newsroom at The Daily Texan and landed an assignment: Earl Campbell’s first scrimmage. The future Heisman winner ran drills. Steinfeld filed his story. A career had begun.
Years later, that once green student journalist would go on to produce the first Major League Baseball game ever televised by ESPN, help shape Olympic broadcasts, win 10 Emmy Awards and oversee professional basketball telecasts in Dallas.
“I always knew I wanted to be in journalism and television,” Steinfeld said. “Even in fourth grade, I was taking the city bus to a studio just to watch sportscasts and pull scripts out of the trash. That was treasure to me.”
