Capstone Team 5 Blog

DIC Team Aims To Strike Out Boredom at Baseball Games

Brady Pieper, Casey Ellis, Cecilia Rodriguez

The University of Texas at Austin has been a powerhouse for college athletics, academics, and innovation since 1883. Memories of burnt orange baseball games and victories against our friends and conference rivals stand out among some of the best when the spring season comes around. Getting a chance to sit in the Disch and watch this historic program make another run towards Omaha during the season is a spectacular experience. Because Texas Baseball is so special, we wanted to find a way to bring a new level of Longhorn innovation to UFCU Disch-Falk Field this spring, and create new gameday traditions that bring more of the Longhorn faithful to the Disch for all nine innings. 

This inventive effort started in a small Digital Innovations Capstone class between three Longhorn students: seniors Brady Pieper, Cecilia Rodriguez and Casey Ellis. The trio attempted to capture and solve the question, “How can we improve fan engagement with Texas Baseball while at games?” 

For us, it's about more than just selling tickets and getting fans in seats through nine innings. It’s about leaving a revolutionary Longhorn baseball experience in the hearts and minds of all fans attending games this season. Ultimately, every fan that comes to a Longhorn baseball game should have a unique, engaging and immersive experience which will set the burnt orange further apart from our athletic adversaries and bring fans back to the Disch for years to come.

Starting this spring, you’ll find Bevo and all the boys down at the field as always, but with a newfound chance to meet your favorite bull and players. Play trivia linked to the scoreboard and the Texas Baseball app for a chance at winning authentic prizes, scholarships, and experiences with the team throughout the game and season. Along with an all-new cast of Longhorn entertainers prepared to bring fun throughout the game, expect to see live on-field skits and games where you may see some of your fellow Longhorns competing for prizes.


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